Cardiff Type Hunt

As part of our “type and image’ module we were given the task of the finding different typographical terms including: Old Face, Transitional, Humanist, Script, Roman, Italic, Majuscule, Miniscule, Geometric, Condensed, Ligature, Gothic, Slab serif, Clarendon, Triangular serif, Bifurcated serif, Trifurcated serif, Vestigial, Fat face, Nesting, Superior Letters and Versals Lombardic. I presented my research and findings in my sketchbook.

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On Tuesday morning (25/09/18) we went into Cardiff city centre to participate in a type hunt. Working in small groups of four we were given a list of four different typefaces which we had to find and record through photographs. My group were looking for Condensed, Gothic, Ligature and Geometric.

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The image above is an example of a condensed typeface which has been used, you are able to tell this as the characters are taller than they are wide and they are close together which are all characteristics of the typeface. This typeface was an interesting one to find because we noticed that it was intriguingly common around the centre of Cardiff.

Next was Geometric which again seemed to be a commonly used typeface across Cardiff. These are easily recognisable due to being based on perfect circles and triangles, alongside having even strokes throughout the letterforms. I particularly found this typeface recognisable due to the shape of the ‘o’ which is practically a perfect circle.

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Ligature was a difficult one to find around the city centre and we were able toe find one example of it on a jewellers. This is a particularly special character as it combines two characters together into a single character.

Gothic was our final typeface to find, which proved to be particularly difficult to find. There was initial confusion regarding what gothic was as some thought it was blackletter and others thought it was related to sans serif fonts. This doesn’t appear to be visible throughout Cardiff.

During the afternoon we used our recorded photographs to produce an outcome as a year group. We took letterforms from our research, we drew them and cut them out accurately which we then stuck to the wall. This created an aesthetically pleasing piece on the wall outside the entrance to the Graphic Communication studio.

One letter form that I decided to create was a ligature which I thought was one of the most interesting typeface I had come across during my type hunt. It was a difficult letterform to draw as it is technically to characters but I managed to draw and cut out the letterform out.

Before starting this project David told us that it would change the way that we see type forever, which is already has. Whenever I see a sign or packaging anything with typography on I am analysing it and working out which typeface it is and if it’s appropriate for it’s use. This small project definitely has helped to understand the basics of typography better but also highlighted to me the impact that a certain typeface might have on a way a sign or poster is read.

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