Movement – Composition Development

After the group critiques on my first animation I created a new storyboard with different compositions orders. This was done in order for the narrative of the animation to flow better using questions to guide the viewers into the movement. In comparison to my initial storyboard I think that this flows better throughout even without certain compositions which I removed. I have learnt that sometimes things need to be added to realise that they don’t work quite as well, so it’s ok to remove element, this is an aspect that I will have to consider throughout my practice.

Notes on changes to be made and developed
Screen Shot 2018-11-26 at 11.13.53
Developed Storyboard
Composition 1

Screen Shot 2018-11-21 at 21.46.34.png

This initial composition needed to be included within my animation in order to draw people into the animation. The use of the generalised question at the beginning is to draw all drivers into the animation, capture their attention, making them think about themselves. I moved this composition to the start to make a greater impact within the whole animation. The use of the ‘typewriter’ effect creates the impression that the message is being stamped into the animation.

Composition 2

Screen Shot 2018-11-24 at 14.39.45

This second composition uses a black background to contrast to the orange one to simulate the indicator flashing on and off. The type ‘busy, rushing around?’ is animated to look as if its rushing around the screen, I used motion blur to help create this effect, and the transition looks smoother in comparison to when it wasn’t applied. I kept the use of fast animated lines moving around the type to represent the idea of rushing around, however, I have minimised these as I felt that composition would become over crowded with too many. This is again another question narrowing the audience further but making all the viewers think, majority of people rush around which is why it will apply to more individuals.

Composition 3

Screen Shot 2018-11-24 at 14.39.57

In this composition I have used again a rhetorical to again make the viewer think, this is a narrower question to really make the viewer question their driving. Again, similar to the first composition I used and orange background with the white type being stamped onto the screen. This will also have the audio of the indicator in the background however, it will be subtle in the background and the pace won’t go in time to the beat of the indicator.

Composition 4

Screen Shot 2018-11-24 at 14.40.00

The use of composition 4 is to create more pace, again using a question to think about the narrative but this is only on for a shorter period of time. This creates a quicker pace to the animation on the build up towards the event (crash) happening. I think that this is something that I needed to add as the pace was constant throughout, I have learnt the value and importance of this especially when working with movement in graphics. The indicator audio I downloaded from BBC sound effects for free as I felt this was the best way to gain quality audio sound.

Composition 5

Screen Shot 2018-11-24 at 14.40.13

Composition 5 uses the typewriter effect to stamp the type onto the screen. At the end of the composition the indicator audio will stop completely, with a brief pause before the orange background changes to black. This will build tension ready before the next audio clip plays.

Composition 6

Screen Shot 2018-11-24 at 14.40.16

The use of a black background only at the beginning of the composition while the ‘crash’ audio is playing, creates a pause to allow the viewer to think and process what just happened. I did this swell to pause between the type on the screen to make the viewer consider the storyline. The the phrase ‘IS THIS YOU?’ appears which is in the form of a question to be consistent with the other slides but also to make people think about if that could be them.

Composition 7

Screen Shot 2018-11-24 at 14.40.21

There won’t be a change in background (will remain black) at this point as I wanted the viewer to realise that without indication this is impact or potential results. They phrase ‘ they didn’t realise you were turning’ highlights the fact that it was somebody else who was hurt rather than you. Could make the viewer consider that they might be causing somebody else more danger.

Composition 8

Screen Shot 2018-11-24 at 14.40.26

There will be the use of an image within this final composition, an image of a headlight. This will make a difference to the animation as it will be the first literal approach where as the previous compositions have been metaphorical using colour. I will use a lens flare to create the impression that the indicator is flashing to the audio of the indicators. The name of the ism and the copywriting will appear on the screen.


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