Design as Activism – Further Development

After evaluating the GIF developments I decided to explore the possibilities further, including changing the pause at the end of the GIF and experimenting further with colours. I felt that the yellow outer glow didn’t work with the image and caused conflict when looking at it, I thought that it would be best to change the glow to white to be subtle and fit with the image. I also experimented with the pause of the campaign logo at the end of the gif. The pause was too long causing there to appear a break between the repeat, I changed the pause from 0.5 seconds to 0.2 second because I felt that it needed to still pause to show people however, it doesn’t need to pause for the long period of time. I think with these changes the GIF works better in communicating the message we are raising awareness for while still having an element of humour in it.

final-gif
GIF

Reflecting on the project as a whole I think the concept of the campaign we have created hasn’t been done previously and has a serious underlying message to it even though parts of the campaign draw the audience in using humour. I think the use of the photographs (in terms of style), typefaces and colour scheme throughout all the outcomes has helped us to be constant in the way that they look. I personally am happy with the outcome I’ve created.

 

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