To start of my research for this project I decided to look at different editorial spreads and analyse them looking at the various elements. I looked at a spreads from different magazines a choose a few to analyse. This was a very useful for me as I was able to evaluate what components I would need to consider when designing.We were also able to look though some previous piece that had been created for the project over the years and this helped to understand more about what the brief was asking us.
One of the first spreads I looked at was from a magazine called creative block, I thought that this design works well it was simplicity however, the red and blue are striking colours against the black background. There is no body copy on this spread however, they have used a pull out quotation so it clear to understand what the spread is talking about. The simplicity of this works really well with the other spreads within the magazine which helps with the pace, it’s not continuously the same.
Looking at another double page spread however this one only used type there was no images included. There are several elements of hierarchy within the this spread, including, a heading, sub heading, callout/stand-first, and even crosshead. This is very different spread as it’s simplistic in the way of only using type however, there are more elements of hierarchy and type detailing that make this spread work. I personally like the rotation of the heading and the placement of the characters, as the heading is distance, the kerning is larger giving an essence of ‘distance’. The body copy is rag right but placed in the centre of the page. This allows for negative space either side of the body copy again giving the sense of distance.
I looked at this spread for Silkyway Magazine, this was a very different spread as it talks about something other than design itself. This spread is very modern and simplistic but it works with the style of photography that has been used. In the design there are two different typefaces that have been integrated which is a new element that I think works well to compliment the content. This clearly distinguishes the title from the bodycopy (alongside colour) even though they have been overlapped.
I also looked at some spreads I found online, the spread below caught my eye because of the balance between imagery and type. I thought the use of only three colours worked really well in all completing each other. I also think that the use of hierarchy is excellent in this piece because there are clear distinction between headings, sub headings, call outs even running headers. The colour is also used as an indicator of these elements this is something that I think I could implement in my own work. Furthermore, I think that use of the full image in the background works well the body copy appears to be shaped around the image. It’s possible to consider the the image in the main focus for this article as its the largest piece of hierarchy on the page, maybe the magazine was heavily focused on its imagery rather than the text. https://cargocollective.com/monicagarrett/following/monicagarrett/OC-Register-Family-Magazine-October-7-2013https://cargocollective.com/monicagarrett/following/monicagarrett/OC-Register-Family-Magazine-October-7-2013
Another spread that I saw online was this one below. I was aware that it was a contents page however I thought that the use of imagery and the creativity was inspiring. I thought that the hierarchy between the image and type was balanced and that this is something that its really interesting about the editorial. This piece of research I could later refer to regarding different types of imagery I could develop in relation to the article that I choice.