As the first main project within level 5 we have been given a branding project. I personally am excited to explore as after completing the summer reading, I am keen to see how a brand can become something that determines the success of a company. Also, I look forward to exploring this as it is something I haven’t explored in much depth before now.
The brief is asking us to complete a six week project that allows us to investigate the brand in a board manner. We have been asked to brand an exhibition, while creating a strong conceptual understanding of the subject matter and visual language related to the chosen theme.
The themes are:
- Beyond Boarders
- Brutalist Architecture
To start of my journey into this project I have decided to look into each of these themes further then explore in depths the ones that I think I would like to create an exhibition for before I make a decision as to which theme I am going to do.