Persuasion – Briefing Lecture.

The next project in the Who’s the Designer module is called Persuasion. We were given a briefing by Ian, Wendy and Jay about what the project entails. Persuasion is all about using our powers as designs to design for good, working with a good cause. Creating powerful and clever outcomes to communicate a message to the audience.

This project is spilt into 3 different tasks all centred around the idea of project, looking at themes, powerful outcomes and using our skills for a good cause. However, before getting into these task we were given a lecture around persuasive media. Wendy reiterated the phrase, “How might we persuade *** [who] to do *** [what]?”, which we used when thinking about the various examples that we were shown. We were shown a lot of amazing examples under a variety of themes,  and from these I took away a few key messages and ideas;

  1. Be Memorable – Having memorable phrases/copyright for a campaign or branding will keep it in the audiences mind, they will retain it. Something short sharp and simple works best. The example that stuck with me was; Coughs, sneezes, spread diseases. It’s simple and easy to remember, makes you remember what to do.
  2. Bold & Simple – Clear words that speak directly to the audience works well, in the example surrounding Brexit, Vote Leave was used. The words “vote” and “leave” are simple to remember, and put together made a clear call to action. Using something like this might work to gain the desired outcome of a project.
  3. Imagery: What it does… – Once you start adding imagery into any campaign it becomes more objective, people are able to read further into imagery. Consider what it might do to the words that you use. Alongside imagery tends to come an emotional connection which might be one way in which you decide to engage your audience.
  4. Consideration – Being aware of ethical forms and considering others feelings is a must. If you’re using imagery of somebody need to consider the feelings that person might have when seeing it. Consider how it might come across to people who hold different points of views.
  5. NSPCC AD – This particular example stayed in my mind for a reason, due to it using song and rhyme, but being light hearted. Though this was intended for the target audience, it shows that a powerful message can still come across clear even when it’s put in a format which isn’t dark and scary.
  6. Slip Slop Slap – Again this was memorable for me from the humorous aspect. This could be another way of getting a message across to people using a short sharp message that is humorous some people will remember.

These were just a few of the key aspects that stayed in my mind after the lecture, I will be able to take these ideas and use them to aided me throughout the tasks within this project.

Keay – Bright, W. Weir, I. Young, J. (2020) Persuasion Briefing. Lecture. ADZ5444. Cardiff Metropolitan. 3 March 2020.


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