Persuasion: Task 3 – Research

Following for the meeting with Jennifer I thought that it would be useful for me to do  some research into FourMutts’s content they already had out their/social media and their inspiration/competitor. This would help me get a better understand of the client content while helping to me to develop some initial ideas.

FourMuttsTV

On their website they have three main sections for the three different video content. Events, Story and Causes. I decided that I’d look at some of the videos to understand their video methods.

Screenshot 2020-03-29 at 17.16.29

One of the video was about an event which they have run called Doggie Paddle which took place in Brighton, like Paddle around the pier. It was founded in 2018 by Jennifer (who is our client). Watching this video really gave me an insight into they types of events that they like to do.From watching the videos that were already available on the website it showed me that they already have a video filming style including the use of subtitles on their work. This is good as it makes their work accessible to a range of people.

From watching the videos that were already available on the website it showed me that they already have a video filming style including the use of subtitles on their work. This is good as it makes their work accessible to a range of people.

 

Following on from the client meeting I thought that it would be useful to have a look at the inspiration that Jennifer spoke about. This would help me when developing some initial ideas ready for the tutorial.

The Dodo

The Dodo is a main competitor/inspiration of FourMuttsTV. They hold a big social media presence already across both Facebook and instagram. Set up in 2014, The Dodo is the biggest animal brand and most engaged animal content across all social media platforms. It posts videos about individual animals telling their stories making people, laugh and cry. Their aim is to get everybody aware of animals, turning each viewer into an animal lover.

Looking at their social media accounts you can physically see the  visual constancy across all the platforms, which I think allows there audiences to relate the content if they see it on twitter or Facebook. On Facebook they have 26m followers, instagram they have 8.3m followers and on Twitter they have nearly 2m followers.

After watching some of their content it’s clear that they have some key elements which help make all their content recognisable across the board. Firstly, they use subtitles throughout there videos, this helps viewers understand what the videos about but also gets people engaged as they read along to the video. Secondly, captions are used throughout posts, I think that is super important to remember as a viewer might read a caption before watching the video is some cases. Furthermore, the end of all their videos they have their logo which shows people their branding and shows where they can go to see more video content. Finally, they have a variety of video subjects some are cute, some are sensitive while some are humorous. They don’t post too much of the same stuff which I think (might not directly relate to design) but is an important aspect to note for the client.

The Dodo (2020) About – The Dodo. Available at: https://www.thedodo.com/about(Accessed: 18 March 2020)

FourMuttsTV (2020) Events. Available at: https://fourmutts.tv/?p=428 (Accessed: 18 March 2020)

FourMuttsTV (2020) Home. Available at: https://fourmutts.tv (Accessed: 18 March 2020)

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