Portfolio & Website – Speculative Email

As part of portfolio & website project we were asked to produce a speculative email that we would send to a potential employer asking for work experience or even a job. I completed the work placement project in January as part of my Field Module Explore. AS part of this we had to contact and arrange placements on our own which meant that I have some experience in writing emails to studios. I decided to use the email I had written for this as a template. Below is the speculative email:

Hello Leanne,

I’m Abbie Williams a second-year student studying Graphic Communications at Cardiff Metropolitan University, Cardiff School of Art & Design.

I have followed Girl & Boy on social media for a while and I love the work that you create. One project in particular that I really admire was the new brand identity you created for Seriously Stylish Business. I loved the colour combinations that you used and the elegance of the brand. I also admire the wayfinding and branding you’ve done for Bayscape, having walked past these many times I noticed the signs easily and thought that it was executed amazingly.

 As I am currently coming to the end of my second year the primary reason for my email is to see whether you’d be able to offer me a work placement opportunity at all. I have a great love for typography, editorial design and photography but I’m keen to learn more about branding, web design, motion graphics and just more about visual communications. I think that I could learn a lot for yourselves at Girl & Boy but also be a good asset to your team as I’m hard working, focused and could help develop some new ideas.

I have attached a copy of my CV and my portfolio that shows off some of the work that I have been working on recently. If you had any time it would be great to meet yourself, even if it’s just to get some advice/feedback on my work.

 I hope to hear from you soon,

 Best Regards


When I spoke to Jay about how we were handing in the email, we spoke about the design elements of it. Jay suggested creating an email signature to show further how the branding would work with admin elements of being a designer. I looked at a few of the email signatures that I had received in the past as well as a few online noticing that they included email address, contact number and often links to social media.

Screenshot 2020-06-03 at 14.03.52Screenshot 2020-06-03 at 14.04.39Screenshot 2020-06-03 at 14.05.06

With this in mind I used a 650 x 150 pixels board to create the signature. I used a very simple layout that resembles the design of my portfolio, cv and website. I have used the same social media icons that are at the end of my portfolio within the signature, therefore creating that link using the coral colour which has been a focus throughout the course of this project. To show how the signature would work, I have mock-up up the email with the signature. I feel that it works well and shows how it might be used across admin elements of my work later on.

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