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Additional Research & Initial Ideas

In the article the writer talks in greta detail about how McKinnon went through various processes to get a diagnosis for why she has no memories. This was something I thought that I would need to research further to gain more knowledge to help me really capture the essence of the article. I decided to research into the episodic and semantic memory as I felt that I should have a better knowledge of this.

According to The Human Memory website, episodic memory represents the events and experiences that we have, and we have the ability to reconstruct these events in our minds, like in a series. The described it as; ‘ the memory of autobiographical events’ able to remember exactly everything about the event. Where as Semantic memory holds facts and knowledge about the external world that we have often be taught. From this research it’s highlighted to me that McKinnon’s memory is unable to be like a timeline.

Another article I found describe different types of episodic memory, there are many different types however four of the main ones are:

  • specific events
  • personal facts
  • snapshot memories
  • general events

These different types hold different personal/individual memories however, they all have one thing in common which is that they aren’t taught facts or concepts they are personal to each person. However, both the episodic memory and semantic memory are part of the memory division called explicit memory. This small external research has enabled me to understand the term episodic memory better and it has allowed me to consider the concepts that I am developing. I need to think about the different between semantic and episodic in order to ensure that I am communicating the correct message across to the target audience.

 Initial Ideas & Creative Thinking

I started by just doing some sketches of things that came to mind initially after reading the article. I used a range of media to help me visualise these initial ideas, including pen, pen and wash and watercolour. I found that this was extremely useful because I was taking my initial reaction to the article and sketching out visual thoughts that came into my head.


From this them I decided that I should use some creative thinking techniques to help me build some different concepts which I could move forward and develop. I started by mind mapping ideas, using key words, themes and messages that I thought were important to the article. Key themes I found included: childhood, emotion, travel, social media and memory. This I found started to spark little pockets of ideas but not really anything yet that I felt I could use a concepts for the editorial spreads.


To help with this I thought about using a new creative thinking technique called Lotus Blossom. This is a technique that was shown to me during the first semester however, I hadn’t used to help me develop ideas. In the centre of the lotus blossom I wrote ‘perpetual present’ the name of the article, then I added 8 key terms from the article that I felt really resinated with me when reading it. From there I was able to think about each of the 8 words separately and independently away from article, which has helped me open up new avenue to explore. I think that this has enabled me to started pulling together different concepts that I could use for the outcome, while allowing me to think outside the box rather than going for the standard ideas that were generated in the group task that we had. Furthermore, now that I have used this creative thinking technique I think that it works well for me and is something that I will probably continue to use in future projects. The

The Human Memory (2018) Available at: (Accessed: 16 February 2019)
Cherry, K. (2018) Episodic Memories and Your Experiences. Available at: (Accessed: 16 February 2019)



Choosing an Article & Analysis

As the project asked us to interpret an article through type and image, it was important to ensure that I chose an article which was interesting and I felt that I could work with. We had a choice of 10 different articles which I scanned over before narrowing it down to 4 articles that I would read in depth. Through doing this I was able to make a decision based around what I thought was the most interesting article, and which one I felt I connected to the most.

After reading ‘In the Perpetual Present’ I thought this interesting article would be something different to interpret. I felt that there was the ability to be creative and playful in terms of both type and image. In order to gain a better understanding about the article, I decided to deconstruct and analyse the article by annotating and highlighting important information. This helped to understand the article more and think about the imagery that I could use.

Analysing the article 

The article is about a lady who has no real memories about her life, she has travelled the world with her husband yet doesn’t remember a single cruise with him. McKinnon has a rare condition called serenely deficient autobiographical memory, which means she has no key memories but she does know key facts about life, but she has no doubts about her personality. McKinnon always thought that nobody remember these details but after she saw a specialist she realised that this wasn’t the case. The article was really interesting as it also talked about the fact that McKinnon doesn’t like photographs or to use social media to help her remember events, she said she starts to become to focused on trying to remember that she’s not living in the moment.

We then got into groups depending on the articles that we had chosen to discuss our ideas and thoughts about interpreting the article. We spoke about key themes, tones and concepts within the article as this is something in the brief that we needed to consider. We spoke about using lots of blank space and minimalist to mimic the idea of not being able to remember. From this exercise it was clear that we were all coming up with similar ideas which gave the indication that they weren’t original ideas they were probably cliche. After speaking to David we individually started to consider using visual metaphors to avoid playing to these cliches. The next stage in the process is to consider initial ideas and to explore these concepts before coming up with 3 final ideas before the next tutorials.

Group discussion mind map 


Changing Faces Research

To start of my research for this project I decided to look at different editorial spreads and analyse them looking at the various elements. I looked at a spreads from different magazines a choose a few to analyse. This was a very useful for me as I was able to evaluate what components I would need to consider when designing.We were also able to look though some previous piece that had been created for the project over the years and this helped to understand more about what the brief was asking us.

One of the first spreads I looked at was from a magazine called creative block, I thought that this design works well it was simplicity however, the red and blue are striking colours against the black background. There is no body copy on this spread however, they have used a pull out quotation so it clear to understand what the spread is talking about. The simplicity of this works really well with the other spreads within the magazine which helps with the pace, it’s not continuously the same.



Looking at another double page spread however this one only used type there was no images included. There are several elements of hierarchy within the this spread, including, a heading, sub heading, callout/stand-first, and even crosshead. This is very different spread as it’s simplistic in the way of only using type however, there are more elements of hierarchy and type detailing that make this spread work. I personally like the rotation of the heading and the placement of the characters, as the heading is distance, the kerning is larger giving an essence of ‘distance’. The body copy is rag right but placed in the centre of the page. This allows for negative space either side of the body copy again giving the sense  of distance.


I looked at this spread for Silkyway Magazine, this was a very different spread as it talks about something other than design itself. This spread is very modern and simplistic but it works with the style of photography that has been used. In the design there are two different typefaces that have been integrated which is a new element that I think works well to compliment the content. This clearly distinguishes the title from the bodycopy (alongside colour) even though they have been overlapped.


I also looked at some spreads I found online, the spread below caught my eye because of the balance between imagery and type. I thought the use of only three colours worked really well in all completing each other. I also think that the use of hierarchy is excellent in this piece because there are clear distinction between headings, sub headings, call outs even running headers. The colour is also used as an indicator of these elements this is something that I think  I could implement in my own work. Furthermore, I think that use of the full image in the background works well the body copy appears to be shaped around the image. It’s possible to consider the the image in the main focus for this article as its the largest piece of hierarchy on the page, maybe the magazine was heavily focused on its imagery rather than the text.

OCRF 10.07.13 054-055_
Image available at:


Another spread that I saw online was this one below. I was aware that it was a contents page however I thought that the use of imagery and the creativity was inspiring.   I thought that the hierarchy between the image and type was balanced and that this is something that its really interesting about the editorial. This piece of research I could later refer to regarding different types of imagery I could develop in relation to the article that I choice. ac0838f1d34e56517b35ae8ce87375ce

Introduction to Changing Faces Editorial

The next module for subject is looking at Graphic Communication in context, pulling together all the aspects around type detailing etc. that we have learnt and focusing more on the context in which we use them. The new project is called ‘Changing Faces’ which is an editorial print project. We were given the brief of create 3 double page spreads on an article of our choice (from the selected). I am looking forward to this project as editorial design is something that I am interested in and I think that I can really experiment and explore in great depth.

As an introductory task to the project we were asked to design a total of 4, A5 spreads on the topic which we had chosen at random from the bucket. Working in groups of 4 we had to think about image, type detailing, grid systems and layouts. We were able to use articles from the internet and found imagery for this task. This task was an opportunity for us to think about pace within a series of spreads, this was something that I hadn’t considered before even though I have done some editorial design previously.

In our group we had, ‘what to do with 2 days in London’ we felt that it would be interesting to see what articles were out there about this first. We found an article with a 2 day itinerary written on which we thought we could utilise in our outcome. One of the team member thought about using the tube maps as inspiration for the editorial spreads, using it to map out the different places to visit for each day. We all thought that this was an interesting route to go down as it links to visual language of London. We also thought that it would be interesting to consider day and night and having 2 spread for the day and 2 spreads for the night. This would be indicated through alternating white and black backgrounds.

In terms of the typeface choices we explored different alternatives however, in the end we thought that it would be best to use the typeface used on the tube maps itself. As we couldn’t use the actually use the typeface we found one similar called London Tube, this gave the spreads the essence of the London Tube. We used this typeface for all three of the spreads which meant that there was consistency across all 4. As a group we decided it would be better to design all together around one laptop rather than split it up as this would help with consistency. Having used InDesign before we felt that I could quickly put things together so we did it on my laptop which everyones input included.

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As the task stated that we could only use the black and white printer meant that our images would only be in black and white. We were given the option to print on coloured paper however, we felt that because we were using the tube maps as inspiration and they were printed on white that we would do the same.  I think that if this had been printed on colour it wouldn’t have worked as well as it could have. This task made me think about the importance off colour choices and layout. I think that this is something I will really need to consider when completing my individual spreads.

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Once printed out we completed a group critique where we looked at everyone’s spreads and evaluated what works and what could be improved. In our design the feedback we received was positive that they like the nod to the London Underground however, some people felt that the concept would work better as a website design and not necessarily a magazine design, this meant that we needed to think more about the context that we are communicating in. Furthermore, one piece of feedback which we received stated that we could have been more playful with our images, there were to square and randomly placed at points. Also, that we needed more content on some of the spreads as they looked too sparse in places. Overall, I think that this task was a good introduction to the editorial project and has enabled me to get some feedback to aid me moving forward into this project.