Category: 100 Marques

In the presentation of this project today we laid out all our marques on the floor and completed a dot evaluation of the logo designs. I found the dot evaluation very useful as it showed which ideas stood out to majority of people in the group. It was interesting to see the variety of ideas that people had come up with, looking at the entire collection of logos on the floor it was clear that we had all initial started using our own initials but as the designs move forward new ideas start to emerge.

I was fortunate to receive some blue and orange dots in the evaluation which I was happy with as if I decide to develop one of these further I have a small range to work with. Overall I found the process useful and is something that I will 100% try and use again within my projects to help with ideation especially when it comes to logo and marques for branding.

From the mind maps I quickly out together about me as a designer I was able to bring together a collection of words that I think describe me and my practice the best. I thought about what I like as well however, this has informed a few of the designs but I personally think these are weaker.

• creative
• imagination
• organisation
• friendly
• approachable
• honest
• trusting
• caring
• personal
• connective
• engaging
• passionate
• sustainability (something I am interested in)

The list above are all things that I considered when designing the marques, the informed some of the shapes and imagery I have used. I tried to give each marque a different context but this was harder than I first thought, so I tried to develop each logo with one of the words in mind.

I started off with just using my black pen and using my initials as a base point. At the start I was focused on type, sustainability photography and so on, but as I started to get more into the marques I started thinking about symbolism. I researched into different types of symbols including ancient and more recently created symbols. I also experimented with colour and different media include paint, using string and cutting into the paper. The idea of cutting into the paper is came from the idea of being open with my work willing to show people.

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Overall I think that this week project has made me realise how I can generate so many different ideas and not always just run with the first one that comes to mind. It has also shown me that I can do this in a short amount of time generating 20/25 ideas in a few hours. I have learnt that if I’m more experimental and not to precious with my designs then new ideas can be formed quickly from the designs. In future I think I will use the same process to develop idea quickly and effectively.

We were set a 1 week project called ‘100 marques’ which aims to show us how quickly we can produce 100 different ideas for something. The project requires use to create 100 different marques to represent us, logo’s that we could use to brand ourselves and our work in a portfolio. The marques have to represent us, our practice and our ethos as a designer.

I thought that it was important to start by considering who I am, who I am as a designer and my own ethos. I create some mind maps so that I could quickly jot words that described me, using these then I would be able to start ideation for the 100 marques.

Last year I did create a logo which can be seen below, I thought that this started to represent me as a designer and was best at the time but I am hoping that throughout this project some of the logo’s I create may inspire me to think about how I could develop my marque further for the future.