On Display – Further Reading

I wanted to get a better understanding about exhibition design and the role of the different elements with an exhibition. I found a book by Philip Hughes called exhibition design. This was a really insightful and useful book to get me thinking about what I needed to consider. As I was reading through the book I made notes on key points as I went through certain chapters reading.

  • Target Audience is one of the most important aspects when designing an exhibition, can be split into primary and secondary audience.
  • Tone of Voice – need to consider the impact it might have on people visiting the exhibition, for example a police officer might visit in spare time how would that make them feel?
  • Hughes states that “Exhibition designers are tasked with taking the brand out of the graphic realm and interpreting it as a series of spatial experiences” (2010, p.44)
  • Brand environment appeals to the viewer emotional senses.
  • In Chapter 6 Hughes talks about the role of graphics saying ” the graphics for an exhibition are an interpretation of its theme and storyline” (2010, p.102)
  • Graphics are a main way of communicating to visitors
  • Wayfinding is intended to entice the visitors but also have a practical purpose
  • Hughes describes exhibitions as being “like illustrated books” (2010, p.104) people don’t read in a linear fashion they skim through until their attention is caught.
  • Exhibitions thrive on publicity
  • All exhibitions graphics should carry a clear message throughout all medias.
  • consistency helps the viewer to establish the exhibition in their minds
  • consistency doesn’t mean dull.
  • “Where the graphic content overwhelms the subject of the exhibition or becomes noticeably divorced from the subject matter, the purpose of the exhibition is undermined” (Hughes, 2010, p.104)
  • Designing for readability and legibility is very important as this makes sure that compliments human nature.

Hughes, P. (2010) Exhibition Design. Laurence Kind Publishing.

Sustainable Lifetimes – Week 1

In my study group for constellation this term I am looking at sustainability & sustainable lifetimes. Sustainability is currently a massive issue across the world and is something that the art and design community must begin to understand and develop in their practice.

In groups we started by looking at what sustainability meant to us, what the main causes of un-sustainability could be and what sustainability means within our individual areas. This was used starting task as it made me think about how sustainability is broad but effects every single art and design practice, it’s something that needs addressing.

This first week we looked at the context behind un-sustainability in detail looking at key stages in how it came into being. Starting with the pre-industrial phrase right through until post war where consumption of products was at it’s highest. Within this we discussed the brith of the market economy and capitalism, looking at the two laws created by Adam Smith. The law of self interest and the law of competition we designed to balance each other out and stop people abusing the law of self interest. Also, amongst the rise of un-sustainability rose consumerism. With people putting more products onto the market more consumers wanted to buy.  Post war the middle class became more prosperous as things were cheaper to buy, which was known as the abundance/dynamic economy.

There were many critics of consumerism including Thorstein Bundle Vebken and Vance Packard who critiqued the corporation on consumerism. It started to become clear within the 1960’s that sustainability was an issue and throughout the USA and Europe ecological movements began to emerge. Businesses that had used planned obsolescence started to be challenged as this was used as a ploy to sell more.

Art & Design Responses

There were three main art and design responses to sustainability Green Design > Ecodesign > Sustainable Design. These all occurred chronologically and subsumed by the following response.

Green design was the initial response, which included campaigns, designs reflecting the issue, and the colour green being used to symbolise the issue. However, business soon caught onto this and ‘green’ started to make great business sense as people wanted to buy into the green design. This is ironic as these business weren’t really doing anything to change their models but people were buying products as they were green.

Furthermore, companies started to use things such as lightweight and biodegradable  packaging however this also brought it’s own issues. People were just disregarding objects everywhere saying it’s okay as it’s biodegradable, peoples attitudes towards disposal of objects changed. Also companies started to label their products recyclable but labelling something as recyclable doesn’t mean that it will be recycled.

People began to see the flaws in Green design as it wasn’t really doing anything about the problem. Lifecycle thinking started to be used this is where the entire process of making and selling the product was considered, thinking about where the most impact is going to happen and how you can reduce the impact. Eco Design emerged from this type of thinking and green design was subsumed by it. Moving away from the idea of a linear system being used on a planet with finite resources.

Induction Week

Prior to starting this week I had  completed A- levels in Art, Photography and Product Design which didn’t offer me a massive insight into graphic communication. I knew that starting this course would involve me taking an idea or message and creating a visual form in order to communicate it. Being a creative individual who is intrigued by type and colour, I knew that this discipline was where I wanted to direct my study. I know that my discipline involves working closely with designers on projects to ensure an outstanding design is created and communicates to the audience.

 

2eb9ed_0a80be5be25c414eab2cae4acd85f440~mv2_d_3456_5184_s_4_2
Miranda Kate Harr, 2017, Dyslexia Portrait

Starting my first week at Cardiff School of Art and Design I have experienced so many different activities that have engaged me. I believe the team building challenge to protect an egg gave me an insight towards learning to work in a team as this is a major part of the course. Hearing about the Cardiff Met EDGE has interested me as it makes me think about how I am going to develop in my discipline but also as an individual. I’ve experienced new activities this week which I haven’t previously engaged with before which excites me about the coming year. 

Screen Shot 2018-09-19 at 19.44.28
Leon Zernitsky, 2017, Teamwork

I’m keen to learn about graphic communication and get stuck into the modules. I am particularly looking forward to learning about type and image together, how they can work together to compliment each other but also how they can be used together to create outstanding pieces of work. Throughout the past week my perceptions have changed about university. I have become more aware of what is expected of me as a student but also understand a little more about what my first couple of weeks in university will entail. I am looking forward to the entire journey and challenges ahead. 

Screen Shot 2018-09-21 at 18.23.34.png
Brent Goldman, 2013, Pathways in the sand
Create your website with WordPress.com
Get started