Due to having decided to create a campaign around this idea of plastic consumption we felt that it was best to look at current campaigns out there, specifically looking at campaigns around reduce plastic pollution. I initially conducted my own independent research into campaigns looking at method, digitally, that have worked best as our brief requires all outcomes to be digital.
I looked at Plastic Pollution Coalition to begin with who are raising awareness for plastic pollution problem through a ‘coalition’. On their website they state they are a “growing global alliance of more than 700 organizations, businesses, and thought leaders in 60 countries working toward a world free of plastic pollution and its toxic impact on humans, animals, waterways, and oceans, and the environment.”`They use video and still graphics to create an impact to raise awareness, this is something that as a group we could incorporate into our campaign as it highly effective.
Another current plastic pollution campaign I found was Plastic Change, who promote the need to stop dumping rubbish into our ocean, showing the effects it has specifically on ocean creatures. They also highlight the effects that this has on the environment in general. However, one of the most compelling pieces of promotional that Plastic Change have done was this short animation where they placed aquatic animals in a humans situation (doctors surgery) and gave them human characteristics. This for me plays on the heartstrings was it gives the target audience a chance to emphasise with the animals and realise that they are the cause of this horrid situation. From this I think that a short animation or stop motion could work well in order to get us to get the message across.
Sky have also recently started a campaign to raise awareness for plastic pollution within the oceans. They have started the campaign #PassOnPlastic with the idea to make people change the way they use and consider single use plastics. This campaign is both digital with the use of video and vital image / text, while using a sculpture of a whale named “plasticus” to highlight how much plastic waste is entering our seas. This campaign like the others is successful due to the hard hitting facts and statistics that they use, they are bringing peoples attention to the reality of situation.
After looking at research into both campaigns and plastic pollution, we needed to come up with a name for our own campaign. This was a difficult aspects to the task as we all had various ideas however none that appeared to be suitable for the campaign. However, it did enable us to produce a wide range of ideas ranged from ‘plastic diet’ to ‘plastic plate’ however in the end we decided to chose the name PCA – Plastic Consumption Awareness. This was a play on words because it sounds like PVC (type of plastic). Myself and another member of the team began to sketch up ideas for poitential logo designs for the campaign, this was different for me as I learnt how to collaborate and share ideas to create the best outcome. I then took these digitally into Adobe illustrator when I began to play around with ideas.